The always-on
AI SID for college athletics.
SIDeKick is an AI-native athletic communications desk for college sports departments that need a full Sports Information Director's output without a full SID's budget — running around the clock so content is never waiting for a Monday morning writing window.
- Drafts / wk
- 380+
- First post
- ≤ 90s
- Channels
- 8
- 19:42WBB · 4QFinal: Combined 78 — North Coast 71. Recap drafted, reel queued.
- 19:43WBB · 4QTop scorer · A. Park · 24 PTS · 7 REB · 5 AST — clip cut, queued X/IG.
- 19:45WBB · 4QPress release v1 ready · coach quotes stitched · awaiting review.
- 19:48WBB · 4QSEO recap posted to /sports/wbb/2026/03 — schema & sitemap pushed.
- 19:51SOC · PKSunday slate · 11 matches on the wire. Graphics scheduled.
What it does
One workflow.
Every deliverable.
Where most point solutions only handle one slice — a graphics tool here, a highlight-clipper there — SIDeKick operates as a single always-on communications office.
- 01
Reads the final box
Live scores, play-by-play, and player stats fan in the instant the clock hits zero.
- 02
Drafts the recap
Long-form, SEO-tuned, schema-marked — written to the keywords your fans actually search.
- 03
Cuts the clips
Archival streams are sliced into top plays at three aspect ratios for three channels.
- 04
Queues the posts
Platform-aware copy for X, Instagram, Threads, Facebook — tagged for the brand account.
- 05
Ships the press release
Boilerplate-correct, coach-quoted, conference-formatted — reviewable in 30 seconds.
The desk
Five modules. One editor.
Each module plugs into the same data spine. Your staff sees the full shift on one review surface.
Game-day graphics
Starting lineups, drive charts, halftime stat packs — produced from the box at tip-off, not at the water-cooler.
Post-game social
Platform-aware copy for X, Instagram, Threads, and Facebook with quote-card variants ready for the brand account.
Highlight reels
Pulls top plays from streaming archives, cuts to vertical and broadcast crops, and writes the captions.
Press release
Boilerplate-correct release with coach quotes, scoring summary, and conference-style headline — reviewable in 30 seconds.
SEO recap
Website recap tuned around the players, opponents, and statlines fans actually search for after the final whistle.
Around the clock
The desk never sleeps.
What a typical game day looks like — every beat is autonomous, every output is editable.
- 06:30
Pregame brief
Probables, storylines, opponent notes — queued for the morning social block.
- 11:00
Starting lineup
Lineup graphic + captain post dropped the moment the box lands.
- 19:42
Final whistle
Press release drafted · 4 social variants ready · reel edit queued.
- 20:15
Coach avail
Quote pulled from the transcript, slotted into the release for review.
- 21:40
Recap live
SEO-tuned recap on the website and ranking overnight — never Monday-morning.
Plugs in, not replacement
Sits between your scoreboard and your channel.
Connects to existing athletics infrastructure — scoreboard data, streaming archives, website CMS, and social channels — rather than replacing it.
- →One source of truth from the final box.
- →Operator workstations stay off the render path.
- →Editorial review surface, not a headless black box.
- LINKNCAA stats APIok
- LINKConference feedsok
- LINKStreaming archivesok
- LINKStream Finder liveok
- LINKSidearm / Presto / JumpForwardok
- LINKWordPress / Drupal CMSok
- LINKX · Instagram · Threads · Facebookok
- LINKYouTube channelok
Frequent questions
What the desk won't fake.
Honest answers to the questions athletic directors ask first.
Get the desk on staff
A full SID's output.
A fraction of the budget.
Built for understaffed offices, NIL-pressured programs, and conference partners. Talk to the desk — we read every wire that comes in.
SIDeKick · SIDeKick is the always-on AI Sports Information Director for college athletics